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Rod Kommunikation und Tally Wejl pfeifen auf Erwartungen


Rod Communication and Tally Wejl whistle on expectations
With Totally me. #fuckexpectations , the fashion brand Tally Wejl and the Zurich agency Rod Kommunikation are launching a rebellious campaign that shows what they think of social expectations.
Editorial - 11 May 2021
Society is full of expectations - especially for young women. And in the past, hardly any other industry has shaped social stereotypes as much as the fashion industry. With the new campaign Totally me. #fuckexpectations the fashion brand Tally Wejl wants to motivate young women to rebel against these expectations. And not to let anyone tell them what to do, what to say or what to wear. ....

Lara Gruering , Dan Cermak , Team Turmoil , Tally Wejl , Tally Weijl , Brand Management , டான் சிஇஆர்எம்ஏகே , பிராண்ட் மேலாண்மை ,