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Rod Communication and Tally Wejl whistle on expectations With Totally me. #fuckexpectations , the fashion brand Tally Wejl and the Zurich agency Rod Kommunikation are launching a rebellious campaign that shows what they think of social expectations. Editorial - 11 May 2021 Society is full of expectations - especially for young women. And in the past, hardly any other industry has shaped social stereotypes as much as the fashion industry. With the new campaign Totally me. #fuckexpectations the fashion brand Tally Wejl wants to motivate young women to rebel against these expectations. And not to let anyone tell them what to do, what to say or what to wear. ....