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Campaign Monitor Benchmarks Report Shows Email Growth Tripled in 2020


email marketing software, today announced the release of its annual
Benchmarks Report to provide marketers with average performance metrics. The 2021 Email Benchmarks Report analyzed over 100 billion emails sent globally by CM Group clients, finding that total email volume growth was 7% in 2020 over 2019, an increase nearly three times the amount from the previous year s growth rate. This equates to more than 1 billion more emails sent year over year by CM Group clients per month, with the highest increases happening in March and July when clients sent 1.5 billion more emails.
Importantly, the added email volume translated directly to higher interactions with audiences. Open rates grew 13% from 2019 to 2020. Even with the added volume in people s inboxes, they were more likely to engage than ever before, with the peak open rates happening in April and May.  ....

United States , New York , New Zealand , United Kingdom , San Francisco , Emily Riley , Los Angeles , Lawrence Schiller , Carly Hegstad , Eric Taylor , Riley Strategic , Scm Group , Marketing At Campaign , Benchmarks Report , Senior Digital Strategist , Marketing Evangelist , Lane Harbin , Campaign Monitor , New York City , ஒன்றுபட்டது மாநிலங்களில் , புதியது யார்க் , புதியது ஜீலாந்து , ஒன்றுபட்டது கிஂக்டம் , சான் பிரான்சிஸ்கோ , எமிலி ரைலி , லாஸ் ஏஞ்சல்ஸ் ,