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“He was settled into his business and family when a serendipitous encounter changed everything,” Frey writes in the biography, going on to note how a chance encounter with a customer and Broadway producer, Morris Gest, resulted in Hales moving to New York City.
There he designed sets for a theater stage production and would go on to work for Saks Fifth Avenue, winning a contract to design layer posters to fill 31 of the store’s display windows.
“They were reviewed as artwork by art critics, and the public loved them,” Frey notes of the success of her grandfather’s work for Saks and the acclaim and commissions that followed. ....

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