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Creative 14 Add to collection
Charming spot from FINCH director Wade Shotter and Colenso BBDO celebrates what we re all searching for
Trade Me has launched a new brand campaign via Clemenger Group this week, doubling down on the myriad of reasons why Kiwis trust Trade Me to get them through all of life’s moments.
The charming suite of new ads for the iconic Kiwi brand are now running across TV, social, and OOH.
Directed by Wade Shotter of FINCH, who recently returned home from the UK, the films show people from all over the country turning to a place they trust to create the life they want. Each scene is substantiated by Trade Me search data.
Steve Braunias: The 20 best things of Auckland life
12 minutes to read
Steve Braunias compiles his annual list of the 20 best things of Auckland life.
1. Best community testing centre There were many, many times in 2020 when you could have cut the tension with one of those long swab things used to test for Covid-19 in the upper and hitherto unexplored reaches of the human nose. Community testing centres – pop-ups, surgeries, weird medical units set up in godforsaken carparks – became the place to be seen this year. Just over 1,312,000 New Zealanders lined up for tests. They were attended to by the best health professionals in the world. Purely in terms of location, and the splendours of nature, the best testing centre was the pop-up opposite Western Springs Park on Great North Rd. A little turn-off led to a carpark with a view of the swans and geese at Western Park to the north, and the graceful, swaying pine trees at Chamberlain Park to the south; and the