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Detailed text transcripts for TV channel - MSNBC - 20131123:10:44:00

There were no jobs out there. there were there was no extra money. that s when susan and kathleen of the upscale retail shop, encore nouveau came up with the simple idea of staying up late one friday night every month to have a party for their customers. kathy said, what do i do to get more women in? i went friday night, girls night. make it a party. have complimentary wine and offer a discount. we have big four red dice that light up. when they come in, they have to roll for their discount. it s funny because they bounce and it s hilarious. the idea started to take off when amanda vernon of mindfulness and jennifer hard away of queen spa decided they wanted to participate in ladies night too. i jumped right on it. i said absolutely. i m in. there really were no goals other than to create a night where people would come to the neighborhood and really see how ....

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Detailed text transcripts for TV channel - MSNBC - 20131123:10:45:00

Great it is, how many great stores there are here. jennifer, amanda and the other retailers in the area started working together on new ideas to attract more customers on ladies night. one of the best, inviting the food trucks to be part of the festivities and with legions of food trucks, following the whereabouts of their favorite truck with social media, many more new customers are discovering magnolia park on ladies night every month. they use facebook and twitter to post where they re going to be. and so they have a built-in audience already for them. it s a win-win. the success of ladies night is attracting new businesses to the area, like shannon s wine bar, doing free tastings on ladies night. to come in and open my business, if i didn t have the support of the community, it wouldn t happen. that feeling of community was never stronger than it was during small business saturday. the day between black friday and cyber monday reserved to support ....

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Detailed text transcripts for TV channel - MSNBC - 20121124:10:35:00

Magnolia park now have a very positive outlook and very healthy sales. that night is an important night for us. it comes at the end of the month. it is such a nice boost and we always say, if we make our rent that night, we are so pleased. we do. the success of ladies night is also attracting new businesses like shannon s wine bar which has been doing free tasting. her new retail storefront is opening soon. to be able to come in and open my business, if i didn t have the support of the community, it wouldn t happen. i have been on the street and hear people saying did you no he there is a wine bar coming to magnolia park. that feeling of community was never stronger than last year between small business saturday, the day between black friday and cybermonday reserved to support your local small businesses. this sounds cheesy but i cried a little. i really did. the store was full of people and ....

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Detailed text transcripts for TV channel - MSNBC - 20121124:10:34:00

jennifer, amanda and the other retailers started working together on new idea to attract more customers on ladies night. one of the best, inviting l.a. s trendy food trucks to be part of the evening s festivities. adding food trucks to any event, people love food. you cannot get away from that. they like trying different things. you can go to three or four of them in one night if you dare. with legions of food truck devotees following the whereabouts of their favorite truck with social media, many more are discovering magnolia park on ladies night every month. they use facebook and twitter to post where they are going to be. so they have a built-in audience already for them. it is sort of, i think it is a win/win, because we ve got new customers coming to an area that maybe they have never been in and they discover it and they are, oh, my gosh, this is so cute and it is really beneficial. two years after starting ladies night, roux he tailers in ....

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Detailed text transcripts for TV channel - MSNBC - 20121124:10:33:00

that s when sue can cade and kathleen bailey came up with the simple idea of staying open one friday a month to have a little party for their customers. cathy said, what do we do to get more women in? i went, friday night, girl s night, let s make it a party, have complimentary wine and offer a discount. we have these big four red dice that light up. when they come in, they have to roll for their discount. it is so funny. they bounce and it is hilarious. we have about 30, 40 people come in that first night. we knew we were on to something. the idea started to take off when amanda vernon of mindfulness and jennifer hard away of queens spa decided they wanted to participate in ladies night too. there really were no goals other than to create a night where people would come to the neighborhood and see how great it is and how many great stores there are here. ....

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