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New brand workflows: challenge and opportunity
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Brussels-based social enterprise enVie fights back against food waste by making delicious soups from fresh surplus vegetables supplied by Belgian farmers.
Founded in 2018, enVie saved 50 tonnes of vegetables from becoming food waste in its first year. After two years, its goal is to save 100 tonnes of vegetables. enVie’s soups are produced by a passionate team of people re-entering the workforce after long-term unemployment.
A young start-up, enVie is refining its workflows and identifying areas for operational efficiencies. One area that needed refining in terms of waste and cost savings was label printing. Each bottle of fresh soup requires an eye-catching label to communicate its quality and health benefits. enVie’s existing process entailed ordering pre-printed labels from a local print shop and adding variable information, such as expiry date and batch number, using a thermal printer.
Historically, Xaar has an assured place in the early development of narrow web inkjet printing. The company’s iconic 1001 print head, launched in 2007, formed the core of print engines which powered digital presses developed by a range of industry partners. Indeed at Labelexpo Europe 2011 almost one third of the digital presses were using Xaar 1001 printheads, including those from Durst, EFI Jetrion, Nilpeter and Stork Prints.
Since that high point Xaar has faced increasing competition from other inkjet head manufacturers in the narrow web sector, while a focus on the ceramic market took the company’s eye off developments in the label industry, as CEO John Mills accepts: ‘Our focus on the booming ceramics market meant Xaar drifted from the label industry for a little while.’
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