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we re big companies. there s lots of people that work there. find a credible introduction. you say have a solution for them. so i think i have a product that would be great for l oreal or a marketing strategy that would be great, i come in and say here is the solution, but how do i really know if that s your problem unless i can get in to talk to you in the first place? well, there s two steps. right, you have to get in through the front door. but the research has to happen before you get in the front door. i have so many people who come to me with just capabilities presentations of what their company does. and they may not have a perfect slaugs but i like to see they re thinking about solutions and they know what we do and they re paying attention to what our business strategy is. there s many ways you can do that. you can do that by reading press releases, by watching our executives speak at conferences on youtube, you can actually go on our corporate facebook brand pages to real
i want to put on my boogie shoes with eneslow s reinvention complete, it is now thriving with aging baby boomers seeking out its services in record numbers. while he says the road was rough, schwarz says he never even thought of giving up on the business. for many small business owners, the key to getting your product or service out there lies in the hands of some large company you want to do a deal wi with. it could be that you have a product you want walmart to carry or you want to create a marketing arrangement with starbucks, for instance. but how do you get through the door? and even if you do get that crucial introduction, how do you present your opportunity in a way that piques their interest? our guests has tips to get small owners talks with big brands. rachel weiss at l oreal usa is responsible for digital marketing, social media strategy, and new digital business vep tours and
enislow shoe had started. with the reinvention complete, the business is now thriving with aging baby boomers seeking out the service in record numbers. and while he says that the road was rough, schwartz said he never even thought of giving up on the business. for h many small business owners the key to getting your product or service out there lies in the hands of some large company you want to do a deal with. it could be that you have a product that you want walmart to carry or you want to create a marketing arrangement with starbucks for instance, but how do you get through the door? and if you do get the crucial introduction, how do you present your opportunity in a way that piques their interest? our guest has some tips to help small business owners to get talks with big brands. rachel weiss is at l oreal usa and in charge of digital marketing and strategy and new ventures and partnerships.