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Holiday Shopping Trends during Lazada’s 12.12 Grand Christmas Sale
6:05 pm
Lazada’s recorded doubled sales compared to last year’s 12.12 shopping festival, and Filipinos spending more than 420 million minutes on the platform.
As Christmas, the season of giving, draws near,
Lazadarecorded high consumer engagement with shoppers spending a total of
more than 420 million minutes on the platform, and
doubled sales compared to its 12.12 shopping festival last year. Consumers also launched the app an
average of 7 times per day, twice compared to a normal day.
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“We’ve definitely seen more Filipinos embracing eCommerce this year, and increased excitement around campaigns like our recent 12.12 Grand Christmas Sale, which offer the best deals along with a fun-filled online shopping experience. This 12.12, we saw interesting trends emerge that reflect how Lazada has become an integral part of our customers’ life ....

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