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Kvadrat goes solo in America


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Kvadrat goes solo in America
fabric
|
Jan 12, 2021
|
Kvadrat is going solo. Ending an 18-year distribution partnership with Maharam, the Danish fabric giant is spinning up its own operations across the United States in 2021. Its plans suggest that the company is intent on growing its stateside business with a design-forward approach: Kvadrat has hired two buzzy industrial designers (
Erwan Bouroullec and
“This is a natural evolution,” Kvadrat CEO
Anders Byriel tells
Business of Home. “We have a lot of respect for Maharam and this has been a journey, developing together. [Now] we’re in a position where we have to be closer to the US market.” ....

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