It is not unusual for a country to be shaped in the public gaze by some of its most stereotypical facets. For some, France will always be the Eiffel Tower, a striped T-shirt and a baguette in a bicycle basket. Germany’s image will forever have something to do with beer and sausages. As for Switzerland, the next three words choose themselves. Mountains. Clocks. And, depending on the sweetness of your tooth, cheese or chocolate.