In all segments of beauty, sustainability has become the status quo. In addition, the focus on health and wellness has extended to the hair and scalp, ascending to a holistic, emotional plane. Following are expert insights on these and other dynamics.
Croda’s Incromine BD can be used in a variety of formulation applications including beard care and hair coloring products, and its consumer benefits include ‘smoothing, detangling, and moisturizing.’
During a recent online webinar, Croda discussed emerging hairstyling trends and demonstrated live panel tests from the company s hair salon in Princeton, New Jersey.