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Whirlpool of India Launches India's Most Advanced Air Conditioner Range 2024

Whirlpool of India Launches India's Most Advanced Air Conditioner Range 2024
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Kumar Gaurav Singh vs The Bihar Staff Selection Commission on 12 January, 2024

Kumar Gaurav Singh vs The Bihar Staff Selection Commission on 12 January, 2024
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Navigating the challenges of creating brand influence before the purchase decision

How can brands slant a user’s preference when the shopping happens on multi-brand e-commerce sites? ....

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Whirlpool to build on innovations around sanitisation for washing machines in 2021

Whirlpool to build on innovations around sanitisation for washing machines in 2021
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Last Updated: Dec 29, 2020, 05:00 PM IST
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This whole buzzword of sanitisation is something that has become such a big state in the mind of the consumers. It is here to stay. What we saw SARS did for Southeast Asia in terms of completely changing basic human behaviour.we will potentially see the equivalent of this (COVID-19) impact for us, Whirlpool India Vice-President Marketing Kumar Gaurav Singh said.
Stating that sanitisation is a big theme that will be cutting across multiple industries, Whirlpool India V-P said Kumar Gaurav Singh said the pandemic had heightened the role of durables makers to protect consumers, be it clothes, cooking utensils, or taking care of food. ....

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