‘Raya And The Last Dragon’ Slaying Opening Weekend At Box Office, Fueled By Authentic Asian Promotional Partners Deadline 3/5/2021
EXCLUSIVE: Today, Disney rolls out
Raya and the Last Dragon, what is arguably its first domestic theatrical hybrid release; second worldwide if you count
Mulan. The animated movie which is booked at 2,045 theaters, sans roughly 250 Cinemark locations, but including the newly reopened New York City market, is on its way to grossing a notable $3M today and between
$9M-$10M domestic this weekend per industry estimates and that’s with an availability on Disney+ for the extra price of $30.
So, when it came to building a roster of promotional partners, Disney’s SVP of Global Marketing Partnerships & Promotions, Lylle Breier, and her team, took into account the title’s home audiences and growing theatrical moviegoers during the pandemic.