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Thai Health Promotion and Major Cineplex Team Up To Take Down Our Biggest Threats


The obstacles to overcome include cinema texters and body-bursting livers.
The Thai Health Promotion Foundation and Major Cineplex have launched a joint campaign. The series of funny shorts created by Leo Burnett Thailand showcases the deadly threats that our bodies face and the much more horrible threats a viewing audience may need to overcome.
Such as people texting nearby…
The classic cinema-inspired spots are the latest in a long line of funny stuff coming out of Thailand.
There’s King Kong kicking planes out of the sky, only to realize the woman he’s holding is smoking. He tosses her aside because no one wants to be near that, just like no one wants to be near someone using their phone in the theater. ....

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Leo Burnett Group Thailand releases new Thai Health Promotion Foundation campaign partnering with the Major Cineplex


January 12 2021, 9:46 am | BY Kim Shaw | No Comments
The Leo Burnett Group Thailand has created a new three spot campaign for the Major Cineplex and Thai Health Promotion Foundation.
 
The mission of Thai Health Promotion Foundation is to encourage Thai people to live healthier by exercising regularly and reduce smoking and alcohol consumption.
For this campaign, Thai Health Promotion Foundation got complimentary spots from Major Cineplex Cinema to inspire people to turn off their mobile phones while watching movie.
The challenge was to develop a series of cinema ads that can communicate to people to turn off their mobile phones and convey the Thai Health Promotion Foundation’s missions seamlessly. ....

Kroekkiat Chanthakitnukul , Vachira Pashekrepapon , King Kong , Sompat Trisadikun , Tida Vibulvanich , Patipan Srilapan , Sarawut Lertkittipaporn , Kanitta Chartpong , Maythavee Jariyanoppanan , Bunyawee Thanyapitak , Major Cineplex Group , Thai Health Promotion Foundation , Leo Burnett Group Thailand , Agency Producer , Production Company , Major Cineplex , Thai Health Promotion , Major Cineplex Cinema , Space Trooper , Leo Burnett Group , Creative Officer , Management Director , கிங் காங் , முக்கிய சினிப்ளெக்ஸ் குழு , தாய் ஆரோக்கியம் ப்ரமோஶந் அடித்தளம் , லியோ பர்னெட் குழு தாய்லாந்து ,