/PRNewswire/ Dry Feb™️ is a partnership between Lyre s, the world s best-selling non-alcoholic brand, and Ezy Raise, the team that raised over $150 million.
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In a creative first for the brand, leading and award-winning non-alcoholic drinks company, Lyre’s, is bringing its products to life through augmented reality, driving inspiration and education in the non-alcoholic category via Unbound and Kinetic Agency.