Sramana Mitra: Do the accounting firms identify themselves as being focused on manufacturing companies, retail companies, or physical oriented companies?
Sramana Mitra: That gap was obvious when you decided to position into the Shopify ecosystem. You'd already found that gap, right? Kristjan Vilosius: Yes. Well,
Sramana Mitra: When you first started getting into the Shopify ecosystem, was Shopify's marketplace effective in getting you in there? Were you able to put in
Sramana Mitra: Okay. Now, during these two years, tell me about the pricing model and the revenue. What was happening? What was the market accepting as your
Sramana Mitra: The entrenched competitors are heavy duty. So that's my next question. What did you do positioning-wise and go-to-market strategy-wise? So that's