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Omnichannel, the metaverse, and creativity in marketing ► FINCHANNEL

Things are changing fast. The retail sector continues to reflect these changes as it keeps up with consumer demand. Since the pandemic’s onset, retailers’ reactions to government regulations limiting capacity and consumer demands for equity and authenticity have been finessed into smarter, more flexible responses, says Barbara E. Kahn, Patty and Jay H. Baker Professor and professor of marketing at the Wharton School. More and more, consumers are involved in a customer experience that integrates social media and in-person interactions, product and experience, brick-and-mortar shops along with a quality digital experience. Penn Today spoke with Kahn to find out about theseThings are changing fast. The retail sector continues to reflect these changes as it keeps up with consumer demand. Since the pandemic’s onset, retailers’ reactions to government regulations limiting capacity and consumer demands for equity and authenticity have been finessed into smarter, more flexible response ....

New York , United States , Barbarae Kahn , Kristina Garc , Jayh Baker , Wharton School , Warby Parker , New York City ,