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Marketing - SmartCompany

SmartCompany is the voice of Australian entrepreneurship, publishing breaking news, must-read analysis and hearty advice. ....

Kristen Zotti ,

The five best ways to respond when your brand is caught in a social media firestorm

Zotts and Co founder Kristen Zotti helps explain what businesses can do when they go viral for the wrong reasons and attract criticism online. ....

Kristen Zotti ,

Qantas pulls on heart strings with 'Fly Away' ad: Five experts share why it works

Qantas pulls on heart strings with 'Fly Away' ad: Five experts share why it works
smartcompany.com.au - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from smartcompany.com.au Daily Mail and Mail on Sunday newspapers.

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