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Elon Musk Aims To Turn Twitter Into an 'Everything App' – A Social Media and Marketing Scholar Explains What That Is and Why It's Not So Easy To Do

Elon Musk Aims To Turn Twitter Into an 'Everything App' – A Social Media and Marketing Scholar Explains What That Is and Why It's Not So Easy To Do
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South Korea , Kristen Schiele , Elon Musk , University Of Southern California , Good Men Project , Wechat Pay , Associate Professor , Clinical Marketing , Creative Commons , Premium Member ,

Elon Musk aims to turn Twitter into an 'everything app', but what is it?

Elon Musk aims to turn Twitter into an 'everything app', but what is it?
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Why X will struggle to build Musk's 'everything app'

An everything app has the potential to be widely adopted. But there are lots of obstacles standing in the way of success. ....

South Korea , Elon Musk , Kristen Schiele , University Of Southern California , Wechat Pay , Creative Commons ,

Elon Musk aims to turn Twitter into an 'everything app' – a social media and marketing scholar explains what that is and why it's not so easy to do

Everything apps are designed to help you do, well, just about everything you do on a phone. Busakorn Pongparnit/Moment via Getty ImagesElon Musk’s recent rebranding of Twitter as X is a step toward the CEO’s goal of developing an “everything app.” Musk’s vision is for X to mark the spot for all your digital needs – to chat with your friends, order groceries, watch videos and manage your finances, all on one platform. His recent announcement might have left you wondering what an everything app is ....

South Korea , Kristen Schiele , Elon Musk , University Of Southern California , Wechat Pay , Data Privacy , Privacy Concerns ,

Kristen Schiele

Kristen Schiele’s profile on The Conversation ....

Kristen Schiele , Marketing Educator , Fulbright Scholar Award , Mobile Marketing Essentials ,