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Teetotally on Trend: Are alcohol-free challenges the new black? 01/29/2021
Raise your hand if you are finishing up Dry January this week. Chances are hardly any of you raised your hand as you read this, not because you think it’s weird to put your hand in the air for a computer or phone screen, but rather because not a lot of Louisianians are down with putting down their favorite libations the first month of the year. Hello, it’s the start of Carnival, people! A lot of Americans however have embraced the public health campaign that originated eight years ago in the UK. In fact, Forbes reported that, according to surveys from Attest Surveys, Morning Consult and YouGov, approximately 15 percent of Americans planned to give up alcohol in January. That said, for the younger set, it’s not just a Dry January thing. In 2019, Business Insider reported findings from a 2018 study from Berenberg Research indicating “respondents in their teens and early 20s were dr ....