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Ipo: Local brands penetration expanded 4% in laundry bars and 13% in washing powder compared to bigger rivals which saw 0-3% growth, according to latest data from market research firm Kantar. Even in the soap category, smaller firms grew 31% while national brands clocked a tepid 2% increase. Biscuits, the biggest packaged food category, also saw regional players growing 22% versus 10% for larger companies.
Historically, these enterprises have been hesitant to navigate the complexities of capital markets due to concerns such as burdensome compliance requirements, heightened scrutiny from public and regulatory bodies, and the reluctance of promoters to relinquish their stake in the company. Moreover, the challenge of raising funds from the public, particularly when these companies are not widely known, has been a significant deterrent. Experts said several factors contribute to this trend.