Sandy hook, there were 5,000 tweets every second. so we just had this sort of delivery mechanism for these conspiracy theories, we had the moment where people who opposed new gun legislation found it convenient to just say that the shooting never happened. and we had a kind of political moment in the country where people were ready to embrace, we had already seen people embrace the racist betirther lie about president obama. and so it was fertile territory for it to this root. but then also pizzagate, kqanon the 2020 election lie and the attack on the capitol. i have family members that believe in pizzagate and there is no way that i can talk them out of it, even providing the facts. and i ve heard that anecdotally from so many others.