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Apple's expansion in Korea puts Samsung on alert

Apple opened its Apple Gangnam retail store near Sinnonhyeon Station in the southern Seoul on March 31, only a 15-minute walk from Samsung Electronics Seocho headquarters. This may be seen as Apple s attempt to strengthen its presence in the country s capital, which has a high demand for premium products, according to industry officials Tuesday. ....

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Samsung rebrands retail chain as Samsung Store to court young consumers

Samsung Electronics will change the name of its offline stores in Korea to Samsung Store from Samsung Digital Plaza in a bid to appeal to young consumers, the company said Tuesday. Samsung operates the stores nationwide, selling various Samsung devices ranging from Galaxy smartphones to Bespoke home appliances. ....

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