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BRIEF The food universe witnesses a massive shift towards sustainability & ethics, but the ice-cream category has not been particularly affected. One of the main reasons: it’s REALLY hard to crack the combo of planet-friendliness and pleasure – the core driver behind ice cream. Pla(n)et Foods though have managed to do exactly that: 100% plant-based ice cream, a carbon-negative footprint AND natural flavors to die for. Just wow! The tagline says it all: Dairy-free, pleasure-full. The eco-packaging derived exclusively from sugarcane, perfectly complements their proposition. TARGET GROUP Contemporary ice cream lovers motivated to behave in a sustainable fashion, but with no desire whatsoever to make concessions on taste and the whole experience expected from great ice cream.

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