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Snap, Universal Music Group Ink Deal to Expand Music, Augmented Reality


Deal builds on Snapchat’s goal to get closer with the music industry
Antoinette Siu | June 28, 2021 @ 2:06 PM
Snap
Snap and Universal Music Group have partnered to expand the music catalogue on the video platform in a multiyear global deal.
With this agreement, Snapchat users will be to use UMG’s entire catalogue of recorded music and content in its Sounds and augmented reality Lenses tools. Recently, the two companies have partnered around new releases with artists including Billie Eilish, Nicki Minaj and Benee. Other musicians, from Zedd to Post Malone, have also used the Lens Studio to push their content. ....

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