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Japan. reporter: yoshiki is so big he has his own branded visa card, his own jewelry line, his own race car team, and he s the first person ever to have a hello kitty doll named after him. now, almost 50 years after the british invasion of the beatles, yoshiki and his band, called x-japan, are mounting a japanese invasion. why do you want to come to the u.s.? why not? there hasn t been to my knowledge a big asian act that has really broken through in the u.s. do you think x can do it? i think so. i mean, if we don t have confidence we re not here. reporter: as a child he studied classical piano exclusively. until he discovered american heavy metal. ....
Even here in chicago, he was mobbed by japanese fans. back, back! reporter: he s been called the bono of japan. reporter: yoshiki is so big he has his own branded visa card, his own jewelry line, his own race car team, and he s the first person ever to have a hello kitty doll named after him. now, almost 50 years after the british invasion of the beatles, yoshiki and his band, called x-japan, are mounting a japanese invasion. why do you want to come to the u.s.? why not? there hasn t been to my knowledge a big asian act that has really broken through in the u.s. do you think x can do it? i think so. i mean, if we don t have confidence, we are not here. reporter: as a child he studied classical piano exclusively. until he discovered american heavy metal. when i was 10, i found kiss album. i saw gene simmons just ....