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Where his quick wit and jingle tone mind helped produce too many hit ad campaign to mention. do you remember this? [ singing ] that was bert. in the end, advertising was not for bert. but what was, was boxing. not that he could box, but bert sugar told you everyone no who did fight and every moment. rich legacy of knowledge heaperg illustrated. and then 80 books, invariably hundreds upon hundreds of tv appearances. the go-to guy that got it, every blow, every time, all the time. ali-frazier, frasier-foreman, foreman, ali, tyson, holmes, norton, shavers no one knew them better or covered them better. years later, no one shared their story and legacy better. ....

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