February 22, 2021 1:27
Carsales has launched its new ‘Everything You Auto Know’ brand positioning, with a view to reinforce its market-leading status, partnering with creative agency BMF for the ad campaign.
The campaign, which launched nationally overnight with a new TVC ‘Grandma’s Hands’, highlights Carsales as Australia’s most trusted place to buy, sell, and be the go-to resource for everything cars.
The clip features two grandmas driving down a country road, carefree and enjoying a Bill Withers tune.
CMO Kellie Cordner said Carsales is “uniquely placed to empower Australians to have a positive experience when buying, selling and owning a car.