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They’re at it again giant, corporate, conglomerates trying to make a mockery out of great beers with a story behind them. First, it was AB-InBev a couple of years ago during the Super Bowl. Now Beam-Suntory has released a commercial attempting to make craft beer look pretentious, silly, distasteful and ultimately lame. And, just like Budweiser’s disingenuous swipe at smaller breweries known for creativity and flavor, Jim Beam now asks the viewer if they too need something different a break from overly complicated artisanal or foreign beer. “How about a Beam and ginger highball?” the bartender asks, implying a simple, no-nonsense sophistication. ....
Around the globe, and across the span of history, any intrepid explorer can discover countless unique cultural and religious customs inspiring everything from intrigue and excitement to bewilderment. One of the more interesting holiday traditions of western civilization hails from old England where a medieval Christmas included a drinking ritual known as wassail or wassailing. Some scholars believe it was initially practiced to ensure a good apple harvest, a practice with long roots perhaps reaching as far back as pagan times, while another version of wassailing consisted of going door to door, singing or caroling, and exchanging gifts while trading sips from large, usually wooden, wassail bowls. However, beer writer Randy Mosher argues the custom is really about drinking, not singing. ....