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Earlier this week, the first meeting of a new cluster partnership within the Icelandic travel industry took place at the Nordic House in Iceland’s capital, Reykjavík. Over 40 organisations entered the one year partnership agreement with the international consulting company Gekon for the management and mapping of the travel industry in spirit of Economist and cluster specialist Michael Porter. Amongst the participating organisations are key companies within the Icelandic travel industry, public bodies, and a number of businesses that support or cooperate with the tourism industry. One of the key objectives of the cluster partnership is to increase competitiveness and value creation within the Iceland‘s travel industry. ....