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Due in large part to the COVID-19 pandemic, businesses are now thinking very differently about their bottom lines, profit projections, and revenues than they were just a few months ago. Keypoint Intelligence’s research has confirmed that most print service providers (PSPs) have seen a drop-off in sales and/or an uptick in cancelled orders due to current market conditions. This article explores smart marketing techniques during COVID-19 and beyond. ....
Events APTech Announces the 2021 Variable Data Print & Mail Summit, a Progressive Virtual Printing Conference on April 14, 2021 APTech Announces the 2021 Variable Data Print & Mail Summit, a Progressive Virtual Printing Conference on April 14, 2021 APTech Announces the 2021 Variable Data Print & Mail Summit, a Progressive Virtual Printing Conference on April 14, 2021 Login or register now to gain instant access to the rest of this premium content! The summit will feature topics, keynote speakers, and industry leading brands in the variable print, personalization, and direct mail space. Registration is free to all attendees. The Association for PRINT Technologies, APTech, is excited to announce a brand-new event, the 2021 Variable Data Print & Mail Summit, which will take place on Wednesday, April 14, 2021, from 10:00 am - 3:00 pm ET. The highly interactive virtual conference aims to reveal the huge ROI potential of personaliz ....