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Deliciou-s bite: Shark Tank alumni sets sights on China with first shelf-stable plant-based meats after cross-country supermarket success


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Deliciou-s bite: Shark Tank alumni sets sights on China with first shelf-stable plant-based meats after cross-country supermarket success
By Pearly Neo
Australia-based Deliciou has its eye on China and other Asian markets with its market-first shelf-stable plant-based meat products after successful launches in both Australia’s Coles and Woolworths and US’ Whole Foods supermarkets.
Delicious first came into the public eye in 2017 when CEO Kjetil Hansen went on reality television show Shark Tank Australia and emerged with a successful A$300,000 (US$227,201) deal for his bacon-flavoured seasoning to ‘make anything taste like bacon’.
Four years on, Deliciou has a total of 13 seasonings, five of which are bacon-based and 10 others from cheese to chipotle, all of which are doing well and being ranged in major supermarkets in both Australia and the United States. ....

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