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Montara Group joins wellness travel trend published : 13 Apr 2021 at 04:00 An artist s rendition of Tri Vananda Wellness Resort on 600 rai of land in Phuket. PHUKET: With the rise of medical tourism, Montara Hospitality Group is branching out from luxury resorts and developing a new wellness resort and residence worth 6.6 billion baht in Phuket. Chief executive Kittisak Pattamasaevi said medical tourism is becoming a trend in Thailand as there are many Joint Commission International-accredited hospitals in the country. The company wants to focus on a slightly different concept proactive wellness of mind and body. The project, called Tri Vananda, is located on a 600-rai plot in Pru Champa, Thalang district, 10 kilometres from its existing resort Trisara. ....
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In 1999 financier Narong Pattamasaevi founded Montara Hospitality Group, owner of award-winning Trisara in Phuket, one of Thailand’s most prestigious resorts. While Narong still helms the family business as chairman, in recent years his 33-year-old son Kittisak Pattamasaevi has stepped up as CEO, overseeing Trisara, Praya Palazzo a boutique hotel situated in a stunning Chao Phraya riverside mansion acquired in 2017 and Prince Theatre Heritage Stay in Bangrak. Armed with a bachelor’s degree in science from Columbia University, where he graduated cum laude, and an MBA from Harvard Business School, Kittisak is an ambitious businessman. Though he dabbled in banking and engineering before officially joining Montara Group around seven years ago, he says he always knew he would work for the family firm one day. “I spent the first four years in sales and marketing helping to drive revenue and as time went on my responsibilities expanded to include acquiring properties for inve ....