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First Choice targets Gen Z with new Leo Burnett Thailand campaign titled 'Mafia of Digital World' – Campaign Brief Asia

First Choice and Leo Burnett Thailand have teamed up to launch ‘Mafia of Digital World’ – a futuristic tale that promotes the 'XU by First Choice’ credit card to a generation of digital natives. ....

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The Leo Burnett Group Thailand and Krungsri First Choice collaborate with Thai NFT artist PUCK to launch 'The First NFT Credit Card'

The Leo Burnett Group Thailand and Krungsri First Choice have decided to catch up with the disruption by revolutionizing themselves and jumping into the NFT platform by collaborating with “PUCK”, a well-known Thailand’s NFT artist. ....

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