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NTUC FairPrice dethrones Singapore Airlines to rank most talked about brand in SG


NTUC FairPrice dethrones Singapore Airlines to rank most talked about brand in SG
Details
26 January 2021
NTUC FairPrice has taken the lead in YouGov’s annual BrandIndex Buzz Rankings in Singapore, dethroning five-time defending champion Singapore Airlines. The former leading brand landed itself in seventh place, with a buzz score of 30.6. The latest buzz ranking, which measures buzz scores of brands from 1 January 2020 to 31 December 2020, also saw last year s runner-up, Changi Airport being replaced by social app WhatsApp with a buzz score of 33.8. WhatsApp is closely followed by McDonald s (32.6), Shopee (31.8), and YouTube (30.8). 
FairPrice is not the only supermarket to have gained brand love this year. Placing ninth place is Sheng Siong, making its way into the list this year. Other returning brands this year include Apple iPhone (30.7), YouTube (30.8), and Netflix (30.1). ....

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