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Inside TikTok's effort to open doors for its Black rising stars


TikTok introduced an incubator program to help Black users build their brand on the platform. Car photo created by rawpixel.com - www.freepik.com
At first, Kirby Dockery found the thought of joining TikTok overwhelming. There were so many questions: How do I record? What s the beauty effect? How do I do green screen? But she quickly proved to be a natural.
Her Black history videos take her explainer on the origins of the Aunt Jemima logo, for instance and glimpses into her career as a singer and songwriter who worked with the likes of Rihanna gained Dockery 250,000 followers. In January, she applied for a new TikTok incubator, a three-month program specifically aimed at helping Black TikTok users build their brands on and off the platform. ....

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