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Giving waste a new lease of life, Iya studio’s brand identity for Handle celebrates a circular model
London-based studio Iya creates a visual identity mirroring the process of repurposing materials for sustainable luxury brand, Handle.
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Designing for a sustainable brand carries a particular responsibility. Not only do you need to communicate the capabilities of the product, but the ethos behind the company is just as important to represent visually. For Matt Cottis, creative director at London-based studio Iya, this ability to scratch beneath the surface of a brand became his focus recently, when developing the branding for innovative startup Handle.