It is important to restore Chinese consumer trust in imported fruit
Chinese consumers were recently shocked by the cherry incident . Even though 199 samples from the environment, products, and personnel all tested negative, the single positive test from the cherry sample destroyed consumer trust in the food safety of imported cherries. Furthermore, on the 25th of January, authorities in Shijiazhuang announced that additional test yielded no positive results. Still, consumers treated imported fruit with caution. Manager Zheng, spokesperson for Kingo Fruit Trade Shanghai Co., Ltd., recently talked about the cherry incident . The cherry import season officially began in November last year. Several ten thousand shipping containers have already arrived in China since then. Not a single inspection found anything wrong in any of these containers until the recent cherry incident . Upon arrival these shipping containers pass through multiple inspections and disinfection procedures at