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Brands have to conform to a new model of consumer expectations post-pandemic: Malcolm Gladwell | Digital


Malcolm Gladwell
Malcolm Gladwell, journalist, bestselling author and public speaker spoke to audiences at the Adobe Digital Summit for 2021, held between April 27-29. Gladwell’s session, ‘A Crisis is a Terrible Thing to Waste’, centred around how the Covid-19 pandemic has presented businesses with an unexpected opportunity: a chance to rethink and re-write their organisational rulebook. At the back of this, what should businesses be doing with this rare chance of a different world as they stand at the cusp of change?
 
Gladwell kicked off his session with a simple question: what world are we getting ready for? To set the context, he said, “I was born in the last year of the Baby Boom (the years between 1946 to 1964). When I ask myself the question ‘What is the most iconic social movement of my generation?’, the answer is obvious: it’s Martin Luther King Jr.’s Civil Rights Movement of the 1960s. In particular, the most famous Birmingham campaign of ....

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CSPAN2 In Depth August 3, 2009



selected and his conversations with lyndon johnson and doubt whether he thought lyndon johnson was going to pick up the phone and call him. tell the story. guest: steve i use that as the start of the book in fact because buildings and narrative his experience in that moment tells you so much about the security issue that you just touched on in another moment in his life as he gets on to the court but right from the start, he is the solicitor general of the united states in the johnson administration, and he worries that he is not going to get this opening before the supreme court nomination. and he hears the president lyndon johnson is considering other black men, worried that he is to controversy and because his history as the director of the former, former director of the naacp defense and education fund. worried that he does not have a perfect record as solicitor general and that president johnson were he to have a perfect record so that he could respond to james e ....

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