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Chinese livestreamers set their sights on TikTok sales to shoppers in the US and Europe

Chinese livestreamers have set their sights on TikTok shoppers in the U.S. and Europe, hawking everything from bags and apparel to crystals with their eyes on a potentially lucrative market, despite uncertainties over the platform's future in the U.S. and elsewhere. In China, where livestreaming ecommerce is forecast to reach 4.9 trillion yuan ($676 billion) by the year's end, popular hosts like “Lipstick King” Austin Li rack up tens of millions of dollars in sales during a single livestream. Many brands, including L'Oreal, Nike and Louis Vuitton, have begun using livestreaming to reach more shoppers. ....

United States , Republic Of , United Kingdom , Alibaba Tmall , Jacob Cooke , Yan Guanghua , King Austin Li , Louis Vuitton , China Market Research Group , Coresight Research , Shaun Rein , Meow Crystals , English Tutor , Chinese Merchants , Chinese Platforms ,

Chinese livestreamers set their sights on TikTok sales to shoppers in the US and Europe | iNFOnews

HONG KONG (AP) Chinese livestreamers have set their sights on TikTok shoppers in the U.S. and Europe, hawking everything from bags and apparel to crystals with their eyes on a potentially lucrative market, despite uncertainties over the platform's future in the U.S. and elsewhere. ....

United Kingdom , Republic Of , United States , Yan Guanghua , King Austin Li , Jacob Cooke , Louis Vuitton , Alibaba Tmall , China Market Research Group , Coresight Research , Shaun Rein , Meow Crystals ,