Mahindra Group to stay invested in Peugeot Motocycles for premium play
Mahindra has not done particularly well in the mass two-wheeler space with products like Stallion and Centuro. Classic Legends has its own set of problems including parts constraints and order cancellations due to poor delivery schedules.
Synopsis
However, not all experts agree to this game plan, pointing out Mahindra’s poor run in the 2-wheeler space over the years mentioning their lack of technology, expertise and manpower to run such a business.
Vehicle maker Mahindra group is understood to be drawing up a strategy to stay invested only in premium two wheelers and sees premium bikes from Peugeot Motocycles (PMTC) as a potential growth area after being singed in the mass market post its buyout of Kinetic.