NNormal is challenging the industry’s model of seasonal consumption with fewer updates, limited drops and colorways and a focus on durable designs. Will this “slow” business model work?
In 1993, Matt Carpenter ran the 13.3-mile, 7,800-foot Pikes Peak Ascent so fast, race directors started offering large financial incentives to anyone who could beat his time. For 30 years, no one came close. The.