An advert created by the UK vegan charity Viva! has been banned by the Advertising Standards Authority (ASA), as it was likely to cause distress and offence.
Vegan charity s graphic and gory advert banned civilsociety.co.uk - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from civilsociety.co.uk Daily Mail and Mail on Sunday newspapers.
The video saw a woman eating a Mother s Grief yoghurt filled with offal that seems to be a fake umbilical cord and blood. Viva! ran the clip on social media platforms including Facebook and Instagram.