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Kao Corporation has kicked-off off Oribe’s launch in Japan through premium beauty salons to tap into the influence of key opinion leaders such as hair stylists, which it believes are extremely effective at conveying the value of the brand to consumers. Oribe was founded in 2007 by Cuban-American celebrity hairstylist Oribe Canales. The brand is widely considered the pioneer of the ultra-luxe hair care category. The brand has a presence in around 40 markets mainly in Europe and the US. In the US, the brand offers body care and fragrance products in addition to hair care products. The brand is available in top-class salons and high-end department stores and mainly targets consumers ....
Cica creams, hair oils and eyebrow make-up are among the most sought-after products among Japanese consumers today, according to new data. Owned by Japanese beauty retail and media firm istyle Inc, @cosme is a cosmetic portal that has amassed over 15 million product reviews from around 16 million monthly visitors. Its latest report looked at over 80,000 purchased item reviews posted on @cosme in the past three months to root out the emerging keywords and analysed their rate of appearance from 2015 onwards. In the skin care category, the term ‘ancient Japanese’ increased 6.5 times in the past three months, alluding to a desire for safety and security among Japanese consumers, said the report. ....