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D2C brands expect 2X growth during festive period

As brands in the direct-to-consumer segment allocate increased ad-spends for digital mediums, they expect a significant uptick in growth and sales in the festive season

The Indus Valley onboards Khalid Kamal Rumi as CMO

Mumbai: Homegrown D2C kitchenware startup The Indus Valley has strengthened its leadership team with the appointment of Khalid Kamal Rumi as chief marketing officer. Khalid has moved from Impex (KCM Appliances), where he held the P&L responsibility for India business as vice president of marketing & strategy of the company. Prior to Impex, he worked for V-Guard Industries –

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