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Could some aspects of marketing be automated to the point that the expertise and hard work of agency team members becomes less integral to the success of a campaign? ....
As market trends shift and along with them, agencies’ ROI they must strategically reallocate budget dollars toward channels and formats that provide the best results. ....
Making conventional hard sales skills the top hiring criteria can lead to overlooking outside-the-box candidates with certain traits that may help convert prospects. ....
Balancing caution and innovation is going to be a challenge for many agencies and in-house marketers seeking to leverage AI in their operations this year. ....