host: this week on the communicators, more of our interviews from the recently-held digital media conference in northern virginia. we begin with a discussion of how one web site is taking a different approach to delivering news. neil buddety is president of daily me. mr. buddy, why another online news site? guest: well, daily me is really about developing media and technology together in tandem, and daily me.com is one way which we showcase that technology. we re also really about taking our technology that allows for understanding users and their interests and personalizing content and improving targeting of advertising and licensing it to a large number of news sites. we believe that most news sites will need to be personalized in the future to meet the needs of readers and that they need this kind of technology to improve the quality of what they do, strengthen their engagement with their readers online and develop really strong online digital businesses. host: so