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Young Indians are increasingly opting for fashion shades of hair colours such as deep wine, caramel brown, and beige, instead of traditional black and dark brown. Sales of fashion shades grew 40% compared to 26% growth in base shades. Factors driving this shift include increased hairdresser education, social media influence, exposure to international content, and trends suitable for Indian skin tones. ....
Dutch hair cosmetics company Keune has partnered with B2B distribution and marketing company Maison D Auraine to enter the rapidly growing Indian beauty market. Keune aims to achieve Rs 500 crore in sales within three years. Keune, which makes a range of colour treatment products, shampoos and conditioners, is salon-focused and does not retail at conventional stores. ....