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A taste of flavours on trend in 2024

Understanding the flavours, ingredients and trends that will shape what we consume is essential in guiding successful food innovation, according to Kerry ANZ.

Kerry identifies the top 7 taste trends post-COVID

Kerry identifies the top 7 taste trends post-COVID A new report by Kerry highlights the key ingredients and tastes influencing consumer demand across the world. The consumer passion for snacks has always offered producers a highly creative platform, and Kerry says it is seeing some interesting flavour trends emerging. According to the ingredients specialist, the snackification trend means that consumers often try intriguing new flavours in small snacks. “Many flavours get their first start in sweet or savoury snacks and then can spread out rapidly from there,”​ said Leigh-Anne Vaughan, global strategic marketing director of Taste. “It’s important to keep an eye on trends in sweet and savoury snack flavour innovations as that consumers might develop early support for new flavours in this category.​

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