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Artificial Intelligence: A New Battlefield For US-China Supremacy businessinsider.com - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from businessinsider.com Daily Mail and Mail on Sunday newspapers.
The hype around livestreaming, which has become a major driving force of an e-commerce boom that has been sweeping China since the beginning of the COVID-19 pandemic, could help the British consumer goods group in its quest to drive growth in the world s second-biggest economy. ....
The 'delicate line' of Reckitt selling condoms in China via live-streaming insideretail.asia - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from insideretail.asia Daily Mail and Mail on Sunday newspapers.
Durex-owner Reckitt is hoping that Chinese consumers' penchant for livestream shopping will also extend to purchases of condoms, but the company will have to toe a "delicate line" as it looks to grow its slice of the $5-billion-plus condom market. The hype around livestreaming, which has become a major driving force of an e-commerce boom that has been sweeping China since the beginning of the COVID-19 pandemic, could help the British consumer goods group in its quest to drive growth in the world's second-biggest economy. Reckitt has already tasted success liveselling household products in China, but condoms might prove a harder sell as Chinese regulators closely monitor sex-related content online - without always clearly spelling out what exactly crosses the line. ....
Reckitt Benckiser Group is leveraging the popularity of livestream shopping in China to sell condoms, a move that could be challenging due to strict regulatory oversight. ....